Strategies and
creative foundations
Kako do strategij in kreativnih izhodišč?
The design and redesign of a visual identity are rare and strategically important decisions for any company. A lack of experience in this direction can affect the success of these projects. Therefore, our company offers you consulting based on more than 25 years of experience with logotype redesigns, comprehensive graphic identities, and visual identities to ensure a rational foundation for making the right decisions in the repositioning and development of your brand.
Figure 1: Focus workshop within the scope of consulting services and creation of a visual identity redesign strategy, 2021, during the Covid pandemic.
Our services include:
1. Brand and market position analysis
Benchmarking, Porter’s Five Forces analysis, and BCG matrix: We define key competitive factors and trends and analyze their influence on your brand, comparing your position with the competition.
Determining target group and positioning: We help you define the characteristics of the target group and position your brand according to competitive advantages and market expectations.
Defining company mission: Using models such as Drucker’s model or Simon Sinek’s Start With Why model, we help define the company’s mission, vision, and values as a foundation for long-term growth.
Delphi method: We use the Delphi method to collect expert opinions on future trends, which enables the formation of a targeted strategy for your brand.
Figure 2: Example of a perceptual map – brand positioning
Figure 3: Kapferer’s Brand Identity Prism
2. Preparation of creative foundations for brand repositioning
John M. T. Balmer’s identity model: We use a multidisciplinary approach for the development and management of a consistent brand identity.
Jean-Noël Kapferer’s Identity Prism: This model captures six key identity dimensions that enable the establishment of cohesive visual and communication elements.
Simon Sinek’s Why Model: By delving into the “Why?” question, we create an authentic connection between the brand and the target audience.
Figure 4: J.M.T. Balmer’s identity model
3. Creative process of logo development, visual identity, and branding
Logo design: Based on preliminary analyses, we design a logo that expresses your company’s values.
Concept development: We prepare three different logo concepts, which we test for effectiveness and appeal.
Testing and adjustments: We test the logos on various platforms to ensure maximum recognizability and consistency.
Development of comprehensive visual identity: We design a holistic visual image, including typography, color scheme, and additional graphic elements, which maintain consistency across all media.
Creating key messages and tone of voice: We develop key messages and define a tone of voice that support the identity and target orientation of the brand.
Brand strategy: We design a long-term plan for brand communication and promotion, which ensures its recognition and growth.
Figure 5: Polar diagram comparing old and new corporate brand attributes
Why choose us?
Our company combines years of experience, creativity, and modern design trends. We understand that a successful visual identity is the key to recognition, which is why we offer consulting tailored to your specific needs, with the goal of making your brand visible and competitive in the market.
Contact us for more information about our consulting services in logo design, visual identity, branding, and brand repositioning.
They trusted us:
Over the past years, we have successfully realized various projects using these methods, ranging from logo design to comprehensive visual identities and branding, as well as content planning and website realization for numerous clients.
The execution of projects using these methods has been entrusted to us over the past years by:
Image 6: Visual identity renewal projects using the mentioned analytical and creative methods.
Alpina, 2003; Ravnihar, 2009; Implantology Center, 2010; I,Biving, 2011; LineaMedia, 2014; Formadoma, 2014; Polycom, 2014; Kopit, 2018; Kindergarten Škofja Loka, 2018; Polycom, Simplygood, 2009, 2019; Univerzal, 2020; Elementum, 2020; Stelem, 2021; Ekten, 2021; Tourism Loka, 2022; Klarena, 2022; Cosmetics Kahne, 2023; Ivan Jerman, 2024.