Logo design
The logo and visual identity, also known in Slovenian as the Integrated Graphic Identity, represent the most important aspect of the perception of the organisation by the target publics, whom the company addresses on a permanent basis through its communication activities.
What is a logo?
A logo is a graphic or typographic element that represents a company, organisation or brand. A logo can be a sign or a logotype or both.
A logotype is a distinctive typographic interpretation of a company, organisation or brand name.
Trademark is a visual symbol, icon or index representing the object of marking. In practice, it is usually an abstract and distinctive graphic element that identifies the key attributes or values of a company, organisation or brand.
Our references
Design process
The design of a brand starts with the development of a strategy and creative brief, which form the basis for the design of the company’s visual representation concept.
Based on brand analysis and market positioning, we help you define the characteristics of your target audience and define your company’s mission, vision and values.
Based on the creative starting point, we identify key words and symbols that act as an anchor for finding visual solutions. Within the given frameworks and using the design thinking method, we prepare 3 concepts, which we present to the client together with an analysis of the starting points.
In the final stage, we refine the chosen concept graphically and design the sign in black and white and colour.
When deciding whether to design or redesign a logo, it makes sense to consider the overall solution of visual identity design as a method of harmoniously presenting the visible attributes of the organisation’s identity, specifying not only the logo or symbol, but also the chosen colours, the characteristic typographic style and the type solutions for printed materials and other communication tools.
Want to work with us?
Have you noticed projects on our website that are close to your heart and reflect your wishes? Do you appreciate our approach where we focus on complete and tailored solutions? If you are looking for reliable and innovative solutions for your projects, we invite you to contact us. We will be happy to work with you to find the most optimal solution to meet your goals and needs.