Elementum EWIV,
»More for Sure«
Client:
Elementum EWIV, Sindelfingen,
Germany
Year:
2020-2024
Services:
logo design, visual identity, brand strategy, brand design, brand implementation
Solution
The creative solution for the logo was inspired by the symbolic matching of the elemental proportions of the golden ratio with the innovative precious metals marketing strategy called “Elementum 7 Stars”, reflected in the distinctive design solution of a gold-silver spiral in the shape of the letter “e”, as Elementum. Building on the primary design solution, a typical visual material with a mountain motif was chosen as a symbolic enhancement of the primary idea of long-term and safe savings in precious metals.
Development of the Elementum brand