Turizem Loka,

“Tourism with a smile”

Client:
Turizem Loka d.o.o., Škofja Loka, Slovenija

Year:
2022

Proces:
workshop, brand strategy, logo design, slogan, webpage

Problem

The initial problem of the company’s visual identity was the obsolescence and unattractiveness of the existing logo and visual identity, which was at a great disconnect with the actual identity of the company as an internationally recognised excellent provider of tourism services and accommodation.

Solution

The repositioning of the brand, in addition to defining the strategic starting points of the desired identity, included the creation of a new logo, slogan and visual identity for the organisation, as well as a new website.

Analyses from workshops and a plaque with the previous logo

Proces

The process of redesigning the visual identity of Loka Turizem included all phases of the creative process, trend and competition analysis, workshops with decision makers at the client’s location, preparation of a marketing strategy with creative starting points for the design of the visual identity, slogan and, in the final phase, the creation of the website and communication materials.

The result of the creative process is the repositioning of the brand, the creation of a renewed identity, the central element of which is a new logo, including a new slogan, which represents the central characteristic of the company, as it has been proven in the process of creating the solutions – that is the kindness and eternal smile of the company owners.

Loka Tourism offer breakdown and colour code