Problem
Caring for the environment is one of Simplygood’s core values, and we wanted to communicate this to the wider public when designing our New Year’s gift concept.
Solution
The project design is based on sustainable solutions that the company implements in its tradition of vending services in Slovenia. Coffee grounds are not thrown away, but collected and processed into a high-quality fertiliser that is excellent for growing plants. With the New Year’s gifts project, they planted 300 red pines (Pinus resinosa), which symbolise immortality, the circle of life and nature. The resulting visual solution reflects their positive attitude towards the environment and is reflected in the playful illustrations.
