Ekten krško,

»Sustainable Technologies «

Client:
Ekten Kriško d.o.o., Krško, Slovenia

Year:
2021

Proces:
workshop, brand strategy, brand design, logo design, brand visual identity design, brand implementation, webpage, corporate video, edoc-data exchange solution

Problem

The initial problem of the company’s visual identity was the obsolescence and unattractiveness of the existing logo or visual identity, which was at a great disconnect with the company’s actual identity as an internationally successful modern company.

Solution

The repositioning of the brand, in addition to defining the strategic starting points of the desired identity, included the creation of a new logo, slogan and visual identity for the organisation, a new website, a corporate video presentation and an E-doc information system.

Proces

The process of redesigning the visual identity of Ekten Kriško included all phases of the creative process according to the Design Thinking method, from analyses of trends and competition, several workshops with decision makers at the client’s location, preparation of a marketing strategy with creative starting points for the design of the visual identity, slogan and, in the final phase, the creation of the website and communication materials.

The result of the creative process is a repositioning of the brand, creating a renewed identity, the central element of which is a new logo, including a new slogan, representing both ecology and technological excellence.

The entire process of the company’s digital renewal, including the redesigned website, has been selected as one of the 22 best Good Practice Projects of 2022 by the Ministry of Economic Development and Technology.

Figure 2: Evolution of the Ekten sign and variations

Figure 3. Old and new sign