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Polycom

Client:
Polycom Škofja Loka d.o.o.


Production:

Studio Mazzini d.o.o.


Copy & design:

Matjaž Mazzini, Andrej Humar, Rajko Vidrih


Year:

2014-2015



The visual identity redesign goes hand in hand with business success.

The management team of Polycom Škofja Loka LLC made a decision in 2014 to redesign the company's visual identity. Our company's suggestion won their internal tender. The idea was based on typographic and design upgrading, which included fine-art purified graphic forms.

In the first phase the project involved a redesign of basic corporate identity elements, a logo, defining a new typographic style and colours, and over time it evolved into a complete redesign of the company's visual identity, including its website and printed materials, books, presentations and other things.