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Alpina

Client:
Alpina d.o.o.


Production:

Studio Mazzini d.o.o.


Copy & design:

Dr. Miro Kline, Matjaž Mazzini,

Robert Miklič Koren, Ana Rozman 


Original Logo (year 1969): Tomaž Kržišnik


Year:

2003-2004

The Alpina logo redesign project - apart from redesigning the logo itself while at the same time taking into account legal restrictions concerning international brand registration -  also included the repositioning of the umbrella brand Alpina and its sub-brands, defining strategic starting points and redesign concepts, and designing the brand's visual identity in the sports and fashion markets. The project was carried out in cooperation with Kline&Kline agency and Alpina’s  European and American partners. The project and its redesign of basic elements was completed in 2004.