{"id":5708,"date":"2024-10-08T13:11:51","date_gmt":"2024-10-08T13:11:51","guid":{"rendered":"https:\/\/www.studiomazzini.si\/elementum-ewiv\/"},"modified":"2026-04-23T11:43:13","modified_gmt":"2026-04-23T11:43:13","slug":"elementum-ewiv","status":"publish","type":"post","link":"https:\/\/www.studiomazzini.si\/en\/elementum-ewiv\/","title":{"rendered":"Elementum EWIV"},"content":{"rendered":"\n
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Elementum EWIV <\/strong><\/h1>\n\n\n\n

\u00bbMore for Sure\u00ab<\/p>\n<\/div>\n\n\n\n

Client: <\/strong>Elementum EWIV, Sindelfingen, Germany<\/p>\n\n\n\n

Year: <\/strong>2020-2024<\/p>\n\n\n\n

Services:<\/strong> logo design, visual identity, brand strategy, brand design, brand implementation<\/p>\n<\/div>\n\n\n\n

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Problem<\/strong><\/p>\n\n\n\n

The company’s renewed strategy, together with its mission and vision to expand into international markets, called for a new visual identity that would reflect these orientations and differentiate the company from its competitors.<\/p>\n<\/div>\n\n\n\n

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Solution<\/strong><\/p>\n\n\n\n

The creative solution for the logo was inspired by the symbolic matching of the elemental proportions of the golden ratio with the innovative precious metals marketing strategy called “Elementum 7 Stars”, reflected in the distinctive design solution of a gold-silver spiral in the shape of the letter “e”, as Elementum. Building on the primary design solution, a typical visual material with a mountain motif was chosen as a symbolic enhancement of the primary idea of long-term and safe savings in precious metals. <\/p>\n\n\n\n

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Development of the Elementum brand<\/strong><\/p>\n\n\n\n

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Proces<\/strong><\/p>\n\n\n\n

The development of Elementum’s visual identity was dictated by the client’s clear vision and the need for differentiation, both from the existing identity and, of course, from the competition. The intertwining of service innovation on the one hand with the trading of the oldest medium of exchange on the other hand directly influenced the search for a visual solution. The solution of the golden ratio, as the most universal ratio, thus presented itself. The process of finding the right relationship resulted in a solution that reflects to the greatest extent the innovation of the company’s business model, which can also be encapsulated in the slogan – Surely More. Surely more of one precious metal at the expense of another, with appropriate strategic savings. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Selection of standard visual material<\/strong><\/p>\n\n\n\n

Differentiation from the competition, of course, also presupposes the development of a distinctive system of values and visual material. The company’s values, which crystallised in the process of identity renewal and were also formally confirmed in the company’s various oriented activities, dictated the selection of a standard visual material with the possibility of an appropriate symbolic presentation of the above-mentioned system of values. <\/p>\n\n\n\n

The choice of the iconic mountain with all the positive symbolism of a mountain, and above all the permanent ascent or growth that it represents, proved to be a logical extension of the golden-ore relationship encoded in the primary signage solution.<\/p>\n\n\n\n

The Elementum logo itself, with its choice of a non-serif bold typeface that is distinctly solid, orderly and calm, has appropriately underlined the whole set of activities to renew its identity as a recognisable and trusted European company with subsidiaries in many European countries.<\/p>\n\n\n\n

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Elementum EWIV \u00bbMore for Sure\u00ab Client: Elementum EWIV, Sindelfingen, Germany Year: 2020-2024 Services: logo design, visual identity, brand strategy, brand […]<\/p>\n","protected":false},"author":1,"featured_media":3430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[95],"tags":[],"class_list":["post-5708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-en"],"uagb_featured_image_src":{"full":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"thumbnail":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo-150x150.png",150,150,true],"medium":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo-300x300.png",300,300,true],"medium_large":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo-768x768.png",768,768,true],"large":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo-1024x1024.png",1024,1024,true],"gs-tiny":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",50,50,false],"xl":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"xxl":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"xxxl":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"xxxxl":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"xxxxxl":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"1536x1536":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false],"2048x2048":["https:\/\/www.studiomazzini.si\/wp-content\/uploads\/2022\/09\/elementum_logo.png",1200,1200,false]},"uagb_author_info":{"display_name":"W3bStudio","author_link":"https:\/\/www.studiomazzini.si\/en\/author\/w3bstudio\/"},"uagb_comment_info":0,"uagb_excerpt":"Elementum EWIV \u00bbMore for Sure\u00ab Client: Elementum EWIV, Sindelfingen, Germany Year: 2020-2024 Services: logo design, visual identity, brand strategy, brand […]","_links":{"self":[{"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/posts\/5708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/comments?post=5708"}],"version-history":[{"count":2,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/posts\/5708\/revisions"}],"predecessor-version":[{"id":8622,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/posts\/5708\/revisions\/8622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/media\/3430"}],"wp:attachment":[{"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/media?parent=5708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/categories?post=5708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.studiomazzini.si\/en\/wp-json\/wp\/v2\/tags?post=5708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}