{"id":2572,"date":"2022-09-20T09:51:09","date_gmt":"2022-09-20T09:51:09","guid":{"rendered":"https:\/\/www.studiomazzini.si\/home\/"},"modified":"2026-06-10T13:43:13","modified_gmt":"2026-06-10T13:43:13","slug":"home","status":"publish","type":"page","link":"https:\/\/www.studiomazzini.si\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\n
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From Strategy to Image<\/p>\n\n\n\n

At Studio Mazzini, we encourage creative thinking, originality of ideas, and high-quality execution.<\/em><\/h2>\n\n\n\n

Recognizing the importance of design, we ensure that strategic thinking lays the foundation for creative processes, so that design can make a difference and programming can bring ideas to life. That is why we bring together experts and talent in marketing, design, and digital technologies to create solutions with boldness and freshness that align with the desires, missions, values, and visions of our clients. <\/p>\n\n\n\n

We have believed in design since 2003.<\/p>\n<\/div>\n<\/div>\n\n

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\"Šahovska<\/figure>\n\n

\u0160ahovska misel<\/p>\n\n

magazine redesign<\/p>\n<\/a><\/div>\n\n\n\n

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Alfa Proxima<\/p>\n\n

Visual identity, website<\/p>\n<\/a><\/div>\n\n\n\n

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Va\u0161\u010dan<\/p>\n\n

Visual redesign of the Poljane Community paper<\/p>\n<\/a><\/div>\n<\/div>\n\n\n\n

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The Insurance Supervisory Agency<\/p>\n\n

Design of the Annual Report<\/p>\n<\/a><\/div>\n\n\n\n

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Kahne<\/p>\n\n

Visual identity, packaging design<\/p>\n<\/a><\/div>\n<\/div>\n\n\n\n

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31st Insurance Days<\/p>\n\n

Visual identity of the conference, annual report<\/p>\n<\/a><\/div>\n\n\n\n

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80 years since the retreat of the occupier from \u017diri<\/p>\n\n

Visual identity of the exhibition<\/p>\n<\/a><\/div>\n\n\n\n

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Borzen<\/p>\n\n

Manual for the Installation of Renewable Energy and Cogeneration Production Facilities<\/p>\n<\/a><\/div>\n\n\n\n

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Elementum<\/p>\n\n

Visual identity<\/p>\n<\/a><\/div>\n<\/div>\n<\/div>\n\n

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Strategies and creative starting points<\/h2>\n\n\n\n
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Design is a strategic tool that companies use to shape their identity, distinctiveness, and trust. At Studio, we believe that strong brands don\u2019t start with likability, but with a clear idea, a well-thought-out system, and a commitment to design. <\/p>\n\n\n\n

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The path to a strategy and creative starting points?<\/h3>\n\n\n\n
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We offer our clients consultancy services in the field of business planning, marketing strategies, visual identity design and the development of websites, online stores and applications. <\/p>\n\n\n\n

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Business plans<\/h3>\n\n\n\n
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We offer the preparation of a standardized business plan according to the proposal of the Slovenian Enterprise Fund, which is the basis for applying for tenders of the Slovenian Enterprise Fund. This business plan is also widely accepted among Slovenian banks.<\/p>\n\n\n\n

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Business plans \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Design Thinking<\/h2>\n\n\n\n
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In the Studio, when creating creative solutions, we use various methods, among which the most commonly used method is Design Thinking, or in the original, Design Thinking. This approach, originally associated with design, goes beyond the limits of purely visual creation and is effectively used to creatively solve business challenges. Design Thinking enables us to arrive at innovative solutions through structured steps that are adapted to the needs of modern companies and their complex challenges. <\/p>\n\n\n\n

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Understand and empathize<\/p>\n\n\n\n

Empathize with a situation or problem through observation, contact, or a combination of both.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ideate<\/p>\n\n\n\n

In the phase of searching for different solutions, the generation of ideas takes place by combining conscious and unconscious processes.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Test<\/p>\n\n\n\n

Testing can happen simultaneously with prototyping and represents the final phase before the solution is confirmed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Define the problem<\/p>\n\n\n\n

The goal is precisely to define the problem, to avoid possible misinterpretations.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Protothype<\/p>\n\n\n\n

The purpose of the prototype is to test different options with the aim of quick and cheap debugging.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Implement<\/p>\n\n\n\n

Implementation represents the end of the process and the launch of the creative solution on the market or to the target audience.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Understand and empathize<\/p>\n\n\n\n

Empathize with a situation or problem through observation, contact, or a combination of both.<\/p>\n<\/div>\n\n\n\n

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Define the problem<\/p>\n\n\n\n

The goal is precisely to define the problem, to avoid possible misinterpretations.<\/p>\n<\/div>\n\n\n\n

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Ideate<\/p>\n\n\n\n

In the phase of searching for different solutions, the generation of ideas takes place by combining conscious and unconscious processes.<\/p>\n<\/div>\n\n\n\n

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Protothype<\/p>\n\n\n\n

The purpose of the prototype is to test different options with the aim of quick and cheap debugging.<\/p>\n<\/div>\n\n\n\n

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Test<\/p>\n\n\n\n

Testing can happen simultaneously with prototyping and represents the final phase before the solution is confirmed.<\/p>\n<\/div>\n\n\n\n

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Implement<\/p>\n\n\n\n

Implementation represents the end of the process and the launch of the creative solution on the market or to the target audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Design<\/h2>\n\n\n\n
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There is a famous saying by the world-renowned designer Raymond Loewy: \u201cDesign is too important to be left to designers.\u201d In our studio, too, we believe that good design does not emerge in isolation, but rather through a dialogue between strategy, content, technology, and visual language. And that is precisely why the designer\u2019s role is crucial: to create clarity, recognition, and trust out of complexity. <\/p>\n\n\n\n

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Logo design<\/h3>\n\n\n\n
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A logo is the fundamental element of any visual identity, serving as the cornerstone of recognition. Studio Mazzini has extensive experience in designing distinctive logos for various brands and companies looking to stand out in the market. <\/p>\n\n\n\n

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Logo design \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Visual identity design<\/h3>\n\n\n\n
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Visual Identity <\/a>is more than just a visual element. It is a system that includes the logo, color palette, typography, and other visual components designed for a unified and consistent representation of the company in the market. Our solutions are tailored to the specific needs of each business and are crafted to enable effective differentiation for the company or brand. <\/p>\n\n\n\n

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Visual identity design \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Books, brochures, annual reports<\/h3>\n\n\n\n
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With passion and dedication and the knowledge that design is important, but not the only element of the creative process, we design everything that can be designed: books, printed publications, annual reports, bulletins and magazines, posters, penguins, packaging, business gifts, etc. We are aware that design is not only a profession but a mission that accompanies you.<\/p>\n\n\n\n

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Books, brochures, annual reports \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Branding<\/h3>\n\n\n\n
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The results of our brand image creation process include numerous recognizable brands for which we have developed both content and brand identity, reflected in their unique brand image. Branding projects are complex, requiring an interdisciplinary approach that brings together experts in strategic planning, communication, and graphic design. We are dedicated to the holistic development of brand identities and establishing comprehensive graphic identities that enable companies to differentiate themselves in the market and achieve sustainable competitive advantages. <\/p>\n\n\n\n

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Branding \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Advertising<\/h3>\n\n\n\n
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Effective control over the marketing mix also includes managing various advertising channels. Our services encompass the design and development of advertisements, as well as the execution of comprehensive advertising campaigns in both analog and digital formats. We pay special attention to social media platforms like Facebook, Instagram, LinkedIn, Google, and others, where we ensure a strategic brand presence. In addition to content creation and campaign management, we also offer cost-effective media buying to optimize results and increase market visibility. <\/p>\n\n\n\n

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Advertising \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Photography<\/h3>\n\n\n\n
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Independently, within our studio, or in collaboration with our trusted external experts, we provide top-quality photography services. Our approach allows us to execute both large-scale and smaller photography projects, tailored to the specific needs of each client. Our team delivers high-quality photography for various purposes, whether for promotional campaigns, corporate presentations, or visual storytelling projects. <\/p>\n\n\n\n

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Photography \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Digital production<\/h2>\n\n\n\n
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Our company continuously explores new opportunities offered by artificial intelligence, seeking fresh paths in the digital universe. We are committed to integrating the latest digital technologies into our creative solutions, allowing us to provide clients with a cutting-edge presence in the digital world. <\/p>\n\n\n\n

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Digital transformation<\/h3>\n\n\n\n
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As a company certified by DIH Slovenia, we conduct comprehensive digital transformation processes, including assessments of companies’ current digital presence, planning for the development of digital capabilities, and creating strategies that optimize their digital performance. This approach enables companies to remain competitive in today\u2019s digital environment. <\/p>\n\n\n\n

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Websites and stores<\/h3>\n\n\n\n
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In the modern digital environment, every website must reflect the uniqueness of the company it represents. Our solutions encompass everything from conceptual design to UI\/UX design, programming, development, and content integration. We also specialize in developing online stores on WordPress WooCommerce, Magento, or custom-built in Python for more complex projects. <\/p>\n\n\n\n

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Web pages and stores \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Online platforms<\/h3>\n\n\n\n
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Web platforms that outwardly appear as websites often hide advanced programming solutions in languages like Python and JavaScript. These platforms facilitate the sale of complex products, such as product configurators, and are essential for companies looking to showcase their advanced level of development. <\/p>\n\n\n\n

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Advanced IT solutions<\/h3>\n\n\n\n
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Our portfolio includes a wide range of advanced IT solutions for businesses, such as the eDoc portal for storing and exchanging large files, an AI-powered chatbot, and customized solutions like product configurators and other digital concepts to optimize operations and marketing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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SEO Optimization<\/h3>\n\n\n\n
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Our SEO optimization enhances visibility in search engines, reducing advertising costs and increasing brand recognition. We perform both on-site and more complex off-site SEO optimization, ensuring that your website is effectively prepared for a competitive digital environment. <\/p>\n\n\n\n

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Optimization \u2192<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

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E-business<\/h3>\n\n\n\n
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Our company successfully carries out E-business and digital voucher projects, funded by European cohesion funds and supported by the Ministry of Economic Development and Technology as well as the Slovenian Enterprise Fund. These projects include comprehensive digital transformation, development of visual identities, websites, video presentations, and other solutions. We take care of the entire process, from preparing the application documentation to project execution and final reports for investment reimbursement. <\/p>\n\n\n\n

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What our clients think<\/h2>\n\n\n\n
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\"Bojan<\/figure>\n<\/div>\n\n\n\n
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Bojan Pravica,<\/p>\n\n\n\n

Elementum EWIV (Germany)<\/p>\n<\/div>\n<\/div>\n\n\n\n

“We have been cooperating with the company Studio Mazzini for several years as a German EGIZ (European Economic Interest Association), whose members are companies from various European countries – Germany, Portugal, Slovenia, and Croatia. I can say that we are truly satisfied with production of their products, excellent communication and professionalism. With this excellent team, we have carried out quite a few successful projects.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Iztok<\/figure>\n<\/div>\n\n\n\n
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Iztok Stanonik,<\/p>\n\n\n\n

Polycom \u0160kofja Loka, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“We have been trusting the company Studio Mazzini for three decades. They understand our needs and wishes and know how to implement them in a timely and quality manner. In addition to their professionalism and responsiveness, they are also distinguished by their sense of preparing concepts, graphic design, copywriting, etc. We are satisfied with the comprehensiveness of the solutions they offer .”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Nina<\/figure>\n<\/div>\n\n\n\n
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Nina Kahne,<\/p>\n\n\n\n

Kozmetika Kahne, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“Highly professional with lots of experience in graphic design. If you want excellent service and well thought out solutions, they are definitely the place to go. This is followed by the price, which is definitely appropriate for the service provided, but if you are only looking for cheap options, they may not be the right address, as it takes time and commitment to go deep into a company. If it’s the result that matters, don’t hesitate to engage them. We are very happy with the outcome of the new CI and have been in constant contact since.” <\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Uroš<\/figure>\n<\/div>\n\n\n\n
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Uro\u0161 Jeke,<\/p>\n\n\n\n

Ekten Kr\u0161ko, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“With Studio Mazzini, we created a complete visual identity and presence of the company, which we upgraded with a website and presence on social networks. They tackled the project comprehensively, systematically and structured, which led us to a result with which we are very satisfied. The scope of the project was adapted to the size and needs of our company. In achieving the common goal, they helped us foresee the importance of marketing also in companies operating at the B2B level.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Mojca<\/figure>\n<\/div>\n\n\n\n
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Mojca \u010cernel\u010d Koprivnikar,<\/p>\n\n\n\n

Prosperia, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“We have been working with Studio Mazzini since 2020 and the positive change on our new website is obvious. We appreciate that their team is proactively and in-depth ready to search for and propose integrated solutions and to grow with us in new directions. They are characterized by great responsiveness, structure and perseverance even when solving seemingly small details that make a significant difference.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Stane<\/figure>\n<\/div>\n\n\n\n
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Stane Guzelj,<\/p>\n\n\n\n

Simplygood – SG Guzelj, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“We have been working with Studio Mazzini since the beginning of the visual renovation of our company and the creation of the Simplygood brand in 2008. 258 \/ 5,000 Translation results With a systematic approach to the design of the brand and the related creative solutions, they convinced us even then, so that now we have recorded 15 years of successful and fruitful cooperation in various areas of marketing and visual communication.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Dejan<\/figure>\n<\/div>\n\n\n\n
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Dejan Gabri\u010d,<\/p>\n\n\n\n

Stelem, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“The Studio Mazzini team delved into our company, read our values, and designed their proposals following them. With his sensitivity, Matja\u017e very quickly determined our value, our essence, and what is important for our company. He didn’t forget that at any moment and with his way of working he extracted from us all the information he needed for a good result. He directed his young team in such a way that they were able to demonstrate their creativity and simultaniously adaptability according to the needs of our company. We are very proud of our new image, which was born from this collaboration.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"Dejan<\/figure>\n<\/div>\n\n\n\n
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Dejan Keki\u0107,<\/p>\n\n\n\n

Univerzal Novi Sad, d.o.o.(Srbija)<\/p>\n<\/div>\n<\/div>\n\n\n\n

“If you are in business, have a talent for entrepreneurship and a creative spirit that requires stable support, contact Studio Mazzini. The company Universal from Serbia has established a business contact full of understanding with the Mazzini company. The studio was a strong support in the process of redesigning the brand represented on the European market for thirty years. We are satisfied with the professionals whom we consider to be champions in business communication and understanding of company needs. The positive effect of new design solutions is intense and lasting.”<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Jerca Jerman,<\/p>\n\n\n\n

Ivan Jerman, d.o.o.<\/p>\n<\/div>\n<\/div>\n\n\n\n

“Our collaboration with the Studio Mazzini team has always taken place in a relaxed, creative atmosphere, yet at a high and in-depth level. Thanks to their team of experts and their thoughtful solutions, the process of designing our comprehensive visual identity gave us the momentum to tackle all future business challenges and reflect on our company\u2019s direction. The solutions developed by the Mazzini team struck at the heart of our family business. During the process of revamping our corporate identity, we were, in a way, re-energized, which is why we feel so comfortable with our new identity. We definitely recommend the Studio Mazzini team.” *** Translated with www.DeepL.com\/Translator (free version) ***<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Uro\u0161 Stoklas<\/p>\n\n\n\n

Ultramarathon cyclistand professional bowler<\/p>\n<\/div>\n<\/div>\n\n\n\n

“We have been working very successfully with Studio Mazzini since our joint expedition to the Race Across America (RAAM), the toughest ultramarathon cycling race, in 2017. They always take optimal care of the design and photography to ensure that our joint projects reach the maximum possible reach with my fans. I highly recommend it.”<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>

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We make a difference<\/h2>\n\n\n\n
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After twenty years of collaborating with numerous companies in Slovenia and abroad, we can confidently say that one of the reasons for our success lies in our unique approach to planning marketing activities and design. A key component in the success of these companies is the distinctive creative process and the transparency of our approach. <\/p>\n<\/div>\n\n\n\n

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History<\/h3>\n\n\n\n

Our company began its journey in 2003 with its first major project\u2014the redesign of the corporate brand identity for Alpina d.d. In the years that followed, we steadily expanded our scope of operations and gained new clients and collaborators, which led to a blend of traditional and digital design projects. Today, we provide a comprehensive service – from strategic and creative designs, advertising, to the design and programming of digital projects of varying complexity, including artificial intelligence projects. On its 20th anniversary, the company is becoming a strategic-creative digital platform capable of quickly adapting to the demands and wishes of clients.<\/p>\n<\/div>\n\n\n\n

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Values<\/h3>\n\n\n\n

We cultivate simple but sincere values: we believe in knowledge and creativity, team spirit, courage and integrity.<\/p>\n<\/div>\n\n\n\n

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Vision<\/h3>\n\n\n\n

By combining creative potential, design expertise, and digital technologies, we aim to become the leading creative hub in Slovenia.<\/p>\n<\/div>\n\n\n\n

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Social Responsibility<\/h2>\n\n\n\n
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We actively support individuals and social groups who, with creativity, confidence in their knowledge and abilities, and the ethical use of modern technologies, share comparable values with ours and at the same time follow the sustainable development of society, humanism, and art.<\/p>\n\n\n\n

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\"Studio-Mazzini-RAAM-Social-Responsibility\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Notes<\/h2>\n\n\n\n
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