Fras

Year 2014 – 2015

Boris Fras

Boris Fras is a revolutionary among Slovenian winegrowers and oil producers, because of his uncompromising ecological attitude and refusal to use chemicals to create a higher yield, he represents a completely different starting point from the majority of “classic” winemakers, who, even in a visual sense, swear by the nobility of their packaging with an emphasis on gold , silver, black colors and suitable motifs.

The logo had to take into account the highlighted characteristics and present the client or his brand of wines and olive oils on a completely different basis than usual. The visual solution is therefore based on the last name of the winegrower, it is emphatically graphic and contrasting – like the contrasting environment from which it originates.