Year 2003 – 2004

Alpina, d.o.o.

The Alpina logo redesign project included, in addition to the redesign of the sign itself, taking into account the legal and formal limitations of international trademark registration, the repositioning of the Alpina umbrella brand and its sub-brands, the determination of strategic starting points and renovation concepts, and the creation of the brand’s visual identity in the sports and fashion segment. The project was carried out in cooperation with the Kline&Kline agency and Alpine partners from Europe and the USA.

The project was completed in 2004 with the renovation of the basic elements.