We are a Design Agency that believes in Strategic Thinking, the drive of Creative Energy, and the power of Digital Technologies.
Studio Mazzini
Realised ’23/24
strategies and creative starting points
Every successful brand identity is built on strategic thinking. Our work goes beyond mere design; strategic thinking enables us to holistically plan a visual identity that establishes a strong connection between a company and its audience. In designing logos, graphic identities, and digital solutions, we adhere to a strategic approach, believing this is key to long-term competitiveness.
How to get to strategy and creative starting points?
We offer our clients consultancy services in the field of business planning, marketing strategies, visual identity design and the development of websites, online stores and applications.
Business plans
We offer the preparation of a standardized business plan according to the proposal of the Slovenian Enterprise Fund, which is the basis for applying for tenders of the Slovenian Enterprise Fund. This business plan is also widely accepted among Slovenian banks.
Design Thinking
In the Studio, when creating creative solutions, we use various methods, among which the most commonly used method is Design Thinking, or in the original, Design Thinking. This approach, originally associated with design, goes beyond the limits of purely visual creation and is effectively used to creatively solve business challenges. Design Thinking enables us to arrive at innovative solutions through structured steps that are adapted to the needs of modern companies and their complex challenges.
Understand and empathize
Empathize with a situation or problem through observation, contact, or a combination of both.
Ideate
In the phase of searching for different solutions, the generation of ideas takes place by combining conscious and unconscious processes.
Test
Testing can happen simultaneously with prototyping and represents the final phase before the solution is confirmed.
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Define the problem
The goal is precisely to define the problem, to avoid possible misinterpretations.
Protothype
The purpose of the prototype is to test different options with the aim of quick and cheap debugging.
Implement
Implementation represents the end of the process and the launch of the creative solution on the market or to the target audience.
Understand and empathize
Empathize with a situation or problem through observation, contact, or a combination of both.
Define the problem
The goal is precisely to define the problem, to avoid possible misinterpretations.
Ideate
In the phase of searching for different solutions, the generation of ideas takes place by combining conscious and unconscious processes.
Protothype
The purpose of the prototype is to test different options with the aim of quick and cheap debugging.
Test
Testing can happen simultaneously with prototyping and represents the final phase before the solution is confirmed.
Implement
Implementation represents the end of the process and the launch of the creative solution on the market or to the target audience.
Design first
The famous maxim by world-renowned designer Raymond Loewy states that design is too important to be left to designers. At our studio, we believe that design itself creates positive recognition, reflecting the results of strategic thinking. That’s why we say: design is too important not to be left to designers. Our vision is simple: Design First.
Logo design
A logo is the fundamental element of any visual identity, serving as the cornerstone of recognition. Studio Mazzini has extensive experience in designing distinctive logos for various brands and companies looking to stand out in the market.
Visual identity design
Visual Identity is more than just a visual element. It is a system that includes the logo, color palette, typography, and other visual components designed for a unified and consistent representation of the company in the market. Our solutions are tailored to the specific needs of each business and are crafted to enable effective differentiation for the company or brand.
Books, brochures, annual reports
With passion and dedication and the knowledge that design is important, but not the only element of the creative process, we design everything that can be designed: books, printed publications, annual reports, bulletins and magazines, posters, penguins, packaging, business gifts, etc. We are aware that design is not only a profession but a mission that accompanies you.
Industrial design
Knowledge of production processes and experience with the design and development of industrial products has been a constant since the very beginning of the company. Nevertheless, every new project is a new challenge.
Branding
The results of our brand image creation process include numerous recognizable brands for which we have developed both content and brand identity, reflected in their unique brand image. Branding projects are complex, requiring an interdisciplinary approach that brings together experts in strategic planning, communication, and graphic design. We are dedicated to the holistic development of brand identities and establishing comprehensive graphic identities that enable companies to differentiate themselves in the market and achieve sustainable competitive advantages.
Advertising
Effective control over the marketing mix also includes managing various advertising channels. Our services encompass the design and development of advertisements, as well as the execution of comprehensive advertising campaigns in both analog and digital formats. We pay special attention to social media platforms like Facebook, Instagram, LinkedIn, Google, and others, where we ensure a strategic brand presence. In addition to content creation and campaign management, we also offer cost-effective media buying to optimize results and increase market visibility.
Photography
Independently, within our studio, or in collaboration with our trusted external experts, we provide top-quality photography services. Our approach allows us to execute both large-scale and smaller photography projects, tailored to the specific needs of each client. Our team delivers high-quality photography for various purposes, whether for promotional campaigns, corporate presentations, or visual storytelling projects.
Video production
The production of advertisements and short promotional films is managed from concept to final execution with our trusted contractual partners. We handle the entire organization and execution, providing a turnkey service tailored to your needs and goals. Our team ensures professional and high-quality video production that reflects the values and identity of your brand.
Life on digital edge
Our company continuously explores new opportunities offered by artificial intelligence, seeking fresh paths in the digital universe. We are committed to integrating the latest digital technologies into our creative solutions, allowing us to provide clients with a cutting-edge presence in the digital world.
Digital transformation
As a company certified by DIH Slovenia, we conduct comprehensive digital transformation processes, including assessments of companies’ current digital presence, planning for the development of digital capabilities, and creating strategies that optimize their digital performance. This approach enables companies to remain competitive in today’s digital environment.
Websites and stores
In the modern digital environment, every website must reflect the uniqueness of the company it represents. Our solutions encompass everything from conceptual design to UI/UX design, programming, development, and content integration. We also specialize in developing online stores on WordPress WooCommerce, Magento, or custom-built in Python for more complex projects.
Online platforms
Web platforms that outwardly appear as websites often hide advanced programming solutions in languages like Python and JavaScript. These platforms facilitate the sale of complex products, such as product configurators, and are essential for companies looking to showcase their advanced level of development.
Advanced IT solutions
Our portfolio includes a wide range of advanced IT solutions for businesses, such as the eDoc portal for storing and exchanging large files, an AI-powered chatbot, and customized solutions like product configurators and other digital concepts to optimize operations and marketing.
SEO Optimization
Our SEO optimization enhances visibility in search engines, reducing advertising costs and increasing brand recognition. We perform both on-site and more complex off-site SEO optimization, ensuring that your website is effectively prepared for a competitive digital environment.
E-business
Our company successfully carries out E-business and digital voucher projects, funded by European cohesion funds and supported by the Ministry of Economic Development and Technology as well as the Slovenian Enterprise Fund. These projects include comprehensive digital transformation, development of visual identities, websites, video presentations, and other solutions. We take care of the entire process, from preparing the application documentation to project execution and final reports for investment reimbursement.
Come by for a cup od coffee
If our approaches and methodologies for solving creative problems match your needs and desires, we invite you to an introductory conversation over coffee. And as the national from Casablanca says – maybe this will be the beginning of a long-term and successful cooperation.
What our clients think
Uroš Stoklas
Ultramarathon cyclist
and professional bowler
“We have been working very successfully with Studio Mazzini since our joint expedition to the Race Across America (RAAM), the toughest ultramarathon cycling race, in 2017. They always take optimal care of the design and photography to ensure that our joint projects reach the maximum possible reach with my fans. I highly recommend it.”
Bojan Pravica,
Elementum EWIV (Germany)
“We have been cooperating with the company Studio Mazzini for several years as a German EGIZ (European Economic Interest Association), whose members are companies from various European countries – Germany, Portugal, Slovenia, and Croatia. I can say that we are truly satisfied with production of their products, excellent communication and professionalism. With this excellent team, we have carried out quite a few successful projects.”
Nina Kahne,
Kozmetika Kahne, d.o.o.
“Highly professional with lots of experience in graphic design. If you want excellent service and well thought out solutions, they are definitely the place to go. This is followed by the price, which is definitely appropriate for the service provided, but if you are only looking for cheap options, they may not be the right address, as it takes time and commitment to go deep into a company. If it’s the result that matters, don’t hesitate to engage them. We are very happy with the outcome of the new CI and have been in constant contact since.”
Uroš Jeke,
Ekten Krško, d.o.o.
“With Studio Mazzini, we created a complete visual identity and presence of the company, which we upgraded with a website and presence on social networks. They tackled the project comprehensively, systematically and structured, which led us to a result with which we are very satisfied. The scope of the project was adapted to the size and needs of our company. In achieving the common goal, they helped us foresee the importance of marketing also in companies operating at the B2B level.”
Mojca Černelč Koprivnikar,
Prosperia, d.o.o.
“We have been working with Studio Mazzini since 2020 and the positive change on our new website is obvious. We appreciate that their team is proactively and in-depth ready to search for and propose integrated solutions and to grow with us in new directions. They are characterized by great responsiveness, structure and perseverance even when solving seemingly small details that make a significant difference.”
Stane Guzelj,
Simplygood –
SG Guzelj, d.o.o.
“We have been working with Studio Mazzini since the beginning of the visual renovation of our company and the creation of the Simplygood brand in 2008. 258 / 5,000 Translation results With a systematic approach to the design of the brand and the related creative solutions, they convinced us even then, so that now we have recorded 15 years of successful and fruitful cooperation in various areas of marketing and visual communication.”
Dejan Gabrič,
Stelem, d.o.o.
“The Studio Mazzini team delved into our company, read our values, and designed their proposals following them. With his sensitivity, Matjaž very quickly determined our value, our essence, and what is important for our company. He didn’t forget that at any moment and with his way of working he extracted from us all the information he needed for a good result. He directed his young team in such a way that they were able to demonstrate their creativity and simultaniously adaptability according to the needs of our company. We are very proud of our new image, which was born from this collaboration.”
Dejan Kekić,
Univerzal Novi Sad, d.o.o.
(Srbija)
“If you are in business, have a talent for entrepreneurship and a creative spirit that requires stable support, contact Studio Mazzini. The company Universal from Serbia has established a business contact full of understanding with the Mazzini company. The studio was a strong support in the process of redesigning the brand represented on the European market for thirty years. We are satisfied with the professionals whom we consider to be champions in business communication and understanding of company needs. The positive effect of new design solutions is intense and lasting.”
Iztok Stanonik,
Polycom Škofja Loka, d.o.o.
“We have been trusting the company Studio Mazzini for three decades. They understand our needs and wishes and know how to implement them in a timely and quality manner. In addition to their professionalism and responsiveness, they are also distinguished by their sense of preparing concepts, graphic design, copywriting, etc. We are satisfied with the comprehensiveness of the solutions they offer .”
Companies that trust us
Yes, we make the difference.
After twenty years of cooperation with many companies from Slovenia and abroad, we can sum up that our companies are very successful. We believe it is also due to the difference in planning and design.
History
The beginnings of the company date back to 2003 with the first major project, the renewal of the visual identity of the brand Alpina. In the following years, the scope of activities and the number of clients and collaborators in the business-creative fusion of classic and digital design projects are constantly increasing. Today, we provide a comprehensive service – from strategic and creative designs, advertising, to the design and programming of digital projects of varying complexity, including artificial intelligence projects. On its 20th anniversary, the company is becoming a strategic-creative digital platform capable of quickly adapting to the demands and wishes of clients.
Values
We cultivate simple but sincere values: we believe in knowledge and creativity, team spirit, courage and integrity.
Vision
With the fusion of creative potential, design skills and digital technologies, to become the leading creative reactor in Slovenia.
Social Responsibility
We actively support individuals and social groups who, with creativity, confidence in their knowledge and abilities, and the ethical use of modern technologies, share comparable values with ours and at the same time follow the sustainable development of society, humanism, and art.
In 2023 and 2024, we supported numerous nonprofit events and individuals. Let us know your needs, and if we have the time and resources, we are ready to help.
Notes
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My entry into the world of advertising
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Case study: the AI chatbot MANA
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Better sales with the online configurator.
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Want to work with us?
Have you noticed projects on our website that are close to your heart and reflect your wishes? Do you appreciate our approach where we focus on complete and tailored solutions? If you are looking for reliable and innovative solutions for your projects, we invite you to contact us. We will be happy to work with you to find the most optimal solution to meet your goals and needs.